Marketability Of Your Company Name
Often, one of the biggest assets a business has to sell is its good name. Your business bears your name and in the event you decide to sell your business, this could decrease the value of the business by placing too much emphasis on your personal attributes versus the overall reputation of the business. Consider changing the business name to a name more readily marketable. While the change may take some adjustment in the near term, if you sell your business in the future, it may reward you greatly.